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Completely Custom: 5 Year Anniversary of Macklemore & Ryan Lewis’ “The Heist”

Macklemore Ryan Lewis The Heist framed custom packaging

Today, October 9th, 2017 marks FIVE years since our friends Macklemore and Ryan Lewis released their debut full-length album “The Heist”. Time flies when you’re having fun, as they say! We thought that today would be an opportune time to look back on this “completely custom” package.

Macklemore & Ryan Lewis really wanted to bring back the feeling of being excited about bands having a physical product. A tangible thing that you can hold in your hand. This was especially important with iTunes dominating the way people buy records. Copycats was honored to bring something unique into the world.

Macklemore and Ryan Lewis The Heist packaging unwrapped

Now, lets get into some of the details.

The whole thing is centered around the snakeskin box. It had been quite some time since we made a two-piece box, and definitely never made with snakeskin.

Since you cannot print well on snakeskin, the package was elevated even more so with embossed gold foil for the text on the cover and back of the box. The entire inside of the box was printed with backside black printing in order to complete a cohesive look.

Macklemore and Ryan Lewis The Heist custom packaging box front and back

When you first open the box, laying right on top is a piece of gold tissue and underneath are 18 unique double sided inserts printed on 15pt card stock. Each card had a custom piece of art created for the record and is unique to each song.

Macklemore and Ryan Lewis The Heist packaging box

The offset printed disc is housed in a black tray, to match the inside printing of the box.

Truly one of the most custom packages we’ve ever done, this package is the best example of the possibilities of packaging we can create.

Happy anniversary to “The Heist”!